The ASPEN™ Product Launch Process

Imagine you are planning to commercialise a new medical technology. The CE marking is expected in 18-24 months from now.

You will need a robust process for your product commercialisation and market access. In order to get full buy-in and proper alignment among all the stakeholders, a support program is required. 

CRESCOMED uses its proprietary “ASPEN” Product Launch Methodology (customers get a perpetual license to the materials).

The support will ensure the process is integrated in the company for future use across all markets. Market access initiatives are implemented in a consistent fashion, and leadership and accountability of multi-functional launch teams is ensured.

The toolbox contains more than a dozen pre-formatted templates for critical analyses, a full train-the-trainer slide deck, a high-resolution Roadmap, and a complete set of key Review Checklists.