For the 9th year, CRESCOMED, with the help of its associate Vom Stein Consulting, delivered an effective Commercial Leadership workshop for 11 High Potentials of a large Swiss pharmaceutical company focused on a rare disease. The participants from all over the world spend 3 intense days to expand their toolbox and to sharpen the tools they already used. Apart from good fun, there was a lot of positive energy flowing through the group. They all committed to practice at least one learning over the coming months. Round 2 of the workshop is in October. Looking forward to seeing all the progress these Commercial Leaders have made in the meantime.
Companies realise that leaving a department without leader can be very detrimental and difficult to fix later on. For a player in the blood transfusion industry we stepped in to lead the EMEA Marketing team. Despite being very skilled, very autonomous, Marketing Managers want to be part of the big picture and crave Corporate strategy and translation to the regional situation. Apart from the people side of things (which is HARD - Thank you Tom Peters for pointing this out to us), a team wants to understand where they fit, how they can contribute. And of course they need to be recognised for great work regularly. Never leave a hole in our org chart. The void resonates through your entire company.
For Medtronic we developed the New Product Launch Process. This new process was supported by the Market Access team. The purpose was to integrate all relevant stakeholders in a streamlined product launch sequence. We made Market Access a dominant player in this concept, but also less trivial functions like Supply Chain were included early on. The process was explained in a series of trainings for a global audience and was accompanied by an infographic poster for further consultation and promotion. All the critical success factors of a MedTech launch were incorporated and a number of practical check lists were developed.
For our Client, Cerus Europe BV, we have developed a Marketing campaign, geared around their current base of loyal customers. In collaboration with a Marketing Communications agency a highly customised series of customer success stories was developed. Based on real interviews and new photography, high quality collaterals were created. The campaign had a noticeable impact on prospects. Nothing beats the word of a peer recommending a product or service. At CRESCOMED we remind our Clients all the time that a routine purchaser is not the end station. Build loyalty further and turn them into ambassadors. They will magnify your share of voice and credibility.