09/06/2021 Filed in: Marketing
We recently finished the latest version of the ASPEN™ Product Launch Process package. Based on 2 decades of experience, the package brings together a macro view on how to launch a medical device successfully. At the heart of the process is the awareness that Market Access is mission critical. But other functions are not forgotten. In a true cross-functional spirit an entire roadmap is developed to ensure full synchronisation between all departments. Validated in a blue chip MedTech company, the process is now applied to other portfolios.