How to sell a therapy portfolio
25/05/2010 Filed in: Sales
For our Client, Abbott Vascular, we developed a "Train-the-Trainer" Workshop to drive the adoption of a Therapy Portfolio Selling mindset among the sales people. Moving away from a product focus based on features & benefits, we created a framework for true value-based selling of an entire therapy offering. This consultative method not only motivates the sales team more, but will also engage prospects in a new way.