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Helping Medical Companies Grow

How to sell a therapy portfolio

For our Client, Abbott Vascular, we developed a "Train-the-Trainer" Workshop to drive the adoption of a Therapy Portfolio Selling mindset among the sales people. Moving away from a product focus based on features & benefits, we created a framework for true value-based selling of an entire therapy offering. This consultative method not only motivates the sales team more, but will also engage prospects in a new way.