Marketing
How to launch a medical device?
09/06/2021
We recently finished the latest version of the ASPEN™ Product Launch Process package. Based on 2 decades of experience, the package brings together a macro view on how to launch a medical device successfully. At the heart of the process is the awareness that Market Access is mission critical. But other functions are not forgotten. In a true cross-functional spirit an entire roadmap is developed to ensure full synchronisation between all departments. Validated in a blue chip MedTech company, the process is now applied to other portfolios.
Another successful Leadership Workshop
25/05/2019
For the 9th year, CRESCOMED, with the help of its associate Vom Stein Consulting, delivered an effective Commercial Leadership workshop for 11 High Potentials of a large Swiss pharmaceutical company focused on a rare disease. The participants from all over the world spend 3 intense days to expand their toolbox and to sharpen the tools they already used. Apart from good fun, there was a lot of positive energy flowing through the group. They all committed to practice at least one learning over the coming months. Round 2 of the workshop is in October. Looking forward to seeing all the progress these Commercial Leaders have made in the meantime.
You don't launch alone
15/11/2009
For Medtronic we developed the New Product Launch Process. This new process was supported by the Market Access team. The purpose was to integrate all relevant stakeholders in a streamlined product launch sequence. We made Market Access a dominant player in this concept, but also less trivial functions like Supply Chain were included early on. The process was explained in a series of trainings for a global audience and was accompanied by an infographic poster for further consultation and promotion. All the critical success factors of a MedTech launch were incorporated and a number of practical check lists were developed.
When your customers turn into Ambassadors
20/12/2008
For our Client, Cerus Europe BV, we have developed a Marketing campaign, geared around their current base of loyal customers. In collaboration with a Marketing Communications agency a highly customised series of customer success stories was developed. Based on real interviews and new photography, high quality collaterals were created. The campaign had a noticeable impact on prospects. Nothing beats the word of a peer recommending a product or service. At CRESCOMED we remind our Clients all the time that a routine purchaser is not the end station. Build loyalty further and turn them into ambassadors. They will magnify your share of voice and credibility.