CRESCOMED

Helping Medical Companies Grow

2009

You don't launch alone

For Medtronic we developed the New Product Launch Process. This new process was supported by the Market Access team. The purpose was to integrate all relevant stakeholders in a streamlined product launch sequence. We made Market Access a dominant player in this concept, but also less trivial functions like Supply Chain were included early on. The process was explained in a series of trainings for a global audience and was accompanied by an infographic poster for further consultation and promotion. All the critical success factors of a MedTech launch were incorporated and a number of practical check lists were developed.